WHDH snubs Leno

Maureen Carney m_carney@yahoo.com
Thu Apr 2 21:51:19 EDT 2009


Scott wrote: Here's one real long-shot scenario: I wonder if Hearst-Argyle (soon to be just Hearst again) would be more interested than NBC itself in acquiring and running an NBC affiliate on 60 or 68? Because neither station is among the four top-rated stations in the market, it could easily be acquired as a duopoly, and WCVB has the local newsroom that NBC itself wouldn't have.


Can Hearst have a duopoly, already owning WCVB and WMUR?

I agree that other NBC affiliates aren't happy, but that's not going to change management's mind. NBC knows this will be lower ratings, but lower costs may make the nightly Leno show worthwile. WHDH will know they made a mistake when the Pats appear on Sunday Night Football. It the 11PM news isn't cutting it then do something else.


      


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