On Air Obits

Don A donald_astelle@yahoo.com
Tue Nov 25 11:34:34 EST 2008

> The more important question is - once the advertising dollars dried up for
> sponsorship (for the daily obits), did management stick a fork in the
> program? :-)

You find another florist in town.

It's the easiest sell in town.  Someone hears the obituaries, and 
immediately wants to send flowers.

If you can't sell an obituary program to the local florist, then you should 
not be selling radio. 

More information about the Boston-Radio-Interest mailing list