The importance of local talk radio

[Laurence Glavin]

>----- Original Message -----
>From: "Scott Fybush" 
>To: "Don A" 
>Cc: "Boston Radio Group" 
>Subject: Re: The importance of local talk radio
>Date: Fri, 21 Nov 2008 15:36:26 -0500

>
> Old timers like me rememver when WNAC and WRKO were touted at one 
> time for their great signal.
>
> 50 Big Cookies! ...as Jerry Williams would say.
>
> In my opinion, it is the 2nd best signal on the AM dial.
>
> Now, it seems, all I hear are people (not only us radio geeks, 
> but hosts as well!) complain about the holes in WRKO's signal.

>It's still the same signal it was in 1953 - but the market it's 
>trying to cover has changed rather dramatically.
>I'm pretty sure the advertisers in 1960 or even 1970 didn't care 
>much about reaching Westborough or Ashland.
>s

On one occasion when I was a guest on "Let's Talk About Radio", Bob 
Bitner mentioned (before we started taping) that he once owned a
map of Metro Boston showing the population density of the landscape.
The color code showed that an OVERWHELMING percentage of the denizens
of Greater Boston lived close to the coast.  Boston's population at the 
time was just over 800,000, and Cambridge and Somerville had 100,000 +
residents each.  That why WEEI 590, WNAC 680, WHDH 850, WCOP 1150, 
WVDA 1260 and WMEX 1510 (the major full-time signals at the time) 
seemingly cared only about hitting this area.  I often wondered about
what  the owners and managers of businesses that advertised on Boston stations
thought, when, if they lived in the western suburbs, a reasonable 
assumption since such people would have been affluent enough to live in Wellesley,
Dover, Westwood and so forth, after they realized these signals were hard to get where 
they lived!  The sales reps must have used maps like the one described above 
to assure these people that their messages were reaching the intended population
centers.



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