Radio, TV Would Be Deeply Affected By Big Three Demise
Maureen Carney
m_carney@yahoo.com
Thu Nov 20 08:14:16 EST 2008
I can testify to this - GMC backed out of being the presenting sponsor of Celtics Pregame Live. While we do have signficant auto advertising in Celtics games I'm not seeing the orders for a full season like in seasons past. They're coming down just before the start of the next month or quarter and many are quite scaled back.
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