CC & Cumulus Drop Arbitron For Neilsen

Roger Kirk
Tue Nov 18 20:13:49 EST 2008

(Per R&R) Clear Channel & Cummulus have opted to get their ratings 
annually (for 50 small & medium-sized markets) from Neilsen and rather 
than quarterly from Arbitron.

Arbitron president claims "this is a step backwards."

Is this just cost-cutting?  Lack of faith in Arbitron?  Posturing?   Other?

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