WJIB sign on
Tue Nov 18 07:43:28 EST 2008
>>WTAG-FM was purchased by Knight Quality from the Telegram & Gazette around
1966 and became WSRS ("Worcester's Stereo Radio Station"), the first
"beautiful music" station in central New England. It was a shortsighted,
and exceedingly dumb, move on the part of the T&G, as it didn't take long
for WSRS to become a big hit.<<
The T&G was only acting in character. They also gave up WTAG-TV, channel 5 (yes, channel 5 was originally allocated to Worcester, not Boston). When I was WSRS's CE in the 1980s, I came across the original blueprint for the building. The lettering over the entrance said "WTAG-TV." I got the rest of the story from a few of the old-timers who worked there at the time. No wonder the building was built like it was...huge rooms with high ceilings and a three-bay garage. There wouldn't have been any reason to build a radio station like that.
IIRC the management of the T&G were convinced that TV and FM weren't going anywhere (which is why they got out of WTAG-TV and WTAG-FM), and I also recall that as late as my tour at WSRS they still believed it. I remember well one T&G executive stating that "FM radio is not a factor in this market," even as WSRS was cleaning their clock ratings-wise.
IT Manager, Entercom New England
20 Guest St / 3d Floor
Brighton MA 02135-2040
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