Have you seen today's Boston Globe?..

[radiotony]

Well, that's not altogether true though, is it? As I wrote here almost three
years ago here:
http://politizine.blogspot.com/2005/12/who-is-more-influential-rush-limbaugh
.html
when comparing circs and radio audience, Rush Limbaugh is nationally seven
times more influential than the New York Times or USA Today. 
He's even more influential when you consider that few of the 2 million
people actually spend three hours reading the NYT. 
The difference, of course, is that many newspapers across the country pick
up a NYT story on the wire and publish it. They don't with Rush.
In Boston, with those audiences numbers, those three talk hosts are more
influential than the Globe or the Herald at this point. 

Best, 
Tony Schinella
Politizine.com: Random musings about politics, music, the media and modern
times. Since 2002.
OurConcord.com: News and analysis for and about Concord, N.H.

-----Original Message-----
From: boston-radio-interest-bounces@tsornin.BostonRadio.org
[mailto:boston-radio-interest-bounces@tsornin.BostonRadio.org] On Behalf Of
Sid Schweiger
Sent: Sunday, November 16, 2008 10:33 AM
To: boston-radio-interest@lists.BostonRadio.org
Subject: RE: Have you seen today's Boston Globe?..

Because some people believe it doesn't necessarily mean that the idea was
planted by a medium which reaches less than 10% of persons using radio.  To
take the most obvious examples:  Rush Limbaugh's 12+ share in Boston was a
5.9 in the summer book, and his national figures aren't that much different.
Howie Carr had a 6.5.  Jay Severin had a 4.4.  Those kinds of figures don't
speak "influence" because they're a drop in a very fragmented bucket.

And let's not forget that these are talk-show hosts, not political
scientists, experts in government or holders of any other such expertise,
although Howie Carr may come the closest because he has newspaper reporting
on his résumé.  They are proof of the old adage about opinions' resemblance
to a certain bodily orifice...everybody has one.


Sid Schweiger
IT Manager, Entercom New England
20 Guest St / 3d Floor
Brighton MA  02135-2040