Friedman commentary: FNC not likely to sag from Obama election
Richard Chonak
rac@gabrielmass.com
Fri Nov 14 02:10:58 EST 2008
In the cable (radio-with-pictures-but-delivered-via-wires) dept.:
Jon Friedman (Marketwatch) offers some reasons why Fox News Channel
stands to keep doing well despite the election of Barack "the
Wonderworker" Obama:
http://www.marketwatch.com/news/story/fox-news-assessing-obama-world/story.aspx?guid={94305B75-EEC2-4AF6-A709-C20F399A1767}&dist=morenews
To summarize Friedman's points: (a) Fox's core audience is loyal; (b)
Roger Ailes isn't a slacker; (c) FNC prefers to present itself as an
outsider and did just fine during the Clinton years; (d) network stars
O'Reilly and Hannity have re-upped, while Glenn Beck has made the jump
from CNNHN, and (e) oh, the network had superb ratings in October.
All of which sounds pretty reasonable to me. I find FNC a mixed bag,
with some very worthwhile programs (e.g., Special Report); and even some
shows that I consider unwatchable (Hannity & Colmes) do seem to be
genuinely popular.
And who would have thought that Fox News would end up running an acerbic
and funny late-night panel show (Red Eye)? (Does it even register on
the ratings?)
-_RC
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