The clout of Bruce Bradley

[Kevin Vahey]

Jerry was not fired by Westinghouse they just didn't renew him. The
person who wanted him gone was Douglas Danforth who was the CEO of
Westinghouse Electric. Jerry was just too much of a loose cannon for
HQ in Pittsburgh.
Guy Manilla wanted off sports and BZ had Ken Beatrice ready for sports
(who quickly fled to Washington ) so Guy got Jerry's gig.

I think the most fascinating part of the book is how Chicago ended
badly for Jerry. He was doing mornings and the show was holding its
own against WGN. However Bill Paley heard a rumor that Westinghouse
would flip WIND to all news and he wasn't about to be beaten again
like he was with WINS so talk was gone.