Indie Promoters and Performance Royalities (was: Prov.: Oldies 790; WPRO AM simulcast on 99.7)
Aaron Read
friedbagels@gmail.com
Wed Mar 12 09:57:08 EDT 2008
If this performance royalty goes through, also look for the number of
NPR and religious outfits to EXPLODE in the NCE band as college radio
stations cough weakly and die, unable to afford the new fees.
Administrations will generally be unwilling to deal with the hassle and
will just cash in for the quick payoff of a station sale; those with
some shred of decency (and/or no state laws forcing them to sell to the
highest bidder) will try and sell to an NPR outlet who might continue to
make some room for interested students.
The rest will just take the duffel bags full of unmarked, non-sequential
tens and twenties from Calvary Chapel, et al. :-)
If NPR corporate is "smart" what they'll do is position themselves to be
in a place where they can leverage their brand image and LMA (if not buy
outright) dozens of these college stations. It'll enrage the local
affiliates, no doubt...but it'll ensure NPR's fiscal future. Because if
NPR doesn't do it, I'll bet American Public Media will.
--
-----------------------------------------------------------
Aaron Read | General Manager, WEOS 89.7FM
friedbagels@gmail.com | Fried Bagels Broadcast Consulting
Rochester, NY 14618 | (315) 521-0569 cell
(snip)
something. Those days are gone forever, not only because of Spitzer's
antics, but because the record industry is in such turmoil and decline
that they don't know whether to work with radio or bite radio's nose
off, in the form of a 'performance royalty'. I can tell you that IF
there is ultimately a performance royalty in radio, look for more
news/talk/sports and Spanish on the FM band. Also look for stations to
charge labels and sponsor ID hours like the "Universal hour", or look
for big radio (CCU, CXR, CBS, ROIA) to go directly to artists to get
them to waive any fees payable to Sound Exchange or their records will
no loner be played. A great PD once said, "You never get hurt by a song
that you don't play". But it will be terrible...and a shame.
Alan
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