I think they call that "Buying the wrong demo"

[Kevin Vahey]

and in many cases the signal can be heard in New Hampshire, Maine and
Rhode Island and in western Mass Connecticut, Vermont and New York.

Geico most likely will watch the new system for a year before coming
in as will Allstate and State Farm.

On 6/29/08, Don A <donald_astelle@yahoo.com> wrote:
>
>> Since GEICO doesn't sell
>> auto insurance in Mass, what are they doing?
>
> I think theses are network/national buys.....that just happen to run in
> Massachusetts.
>
>