WMEX is Gone
Thu Jun 5 01:38:22 EDT 2008
>> When did it become mandatory for a candidate to say I'm Homer Simpson
>> and I approve this message.
I'm not sure of the "...and I approve this message" part, but I recall that
part of the "lowest possible spot rate" law, was the requirement that the
spot contain the voice of the candidate. I think this was to distinguish
ads purchased by political condidates themselves...and those bought by PACs
and other advocacy groups. (I don't think PAC's or "Swiftboat Veterans" get
the "lowest possible unit" rate.)
I seem to recall when this started the candidate would simply do the final
tag....("paid for by Nick Pickowicz, Sandy Burger fiscal agent")
Eventually it morphed into "Hi I'm Mitt Romney and I approve this ad".
Which not only sounded better, but also distinguished between candidates and
Political Action Groups and unions.
I don't know if having the candidates voice on the spot is a requirment
anymore, but I believe it was one of the requirements needed to get the
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