WUBB

[David Tomm]

Clear Channel has owned WUBB for quite awhile now and own Kiss 108 as 
well.  This is a change in strategy for the Clear Channel cluster in 
Portsmouth.  After trying to take a bite out of WOKQ for years with 
little success, they're trying something different with 95.3.  The 
company also owns WERZ on the Seacoast, whose format has evolved to Hot 
AC after being the hit station for the market for many years.

There is some regional synergy happening here.  WJMN has always done 
very well in the Portsmouth market, especially for an out of market 
station.  WXKS-FM makes it up there too, but it's signal isn't as 
strong, particularly in the northern part of the market.  Flipping WUBB 
to a Kiss 108 clone fills those gaps, and allows WERZ to go more 
adult--and presumably bill better.  Between WJMN, WERZ and the new 
Kiss, CC/Portsmouth has built a "wall of women" position they can own 
and sell.  It might be too much pop music for the market to handle, but 
we'll see how it all plays out.

I think the straight simulcast of Kiss 108 will only be temporary.  
Eventually they'll most likely simulcast Matty then go their own way 
after 10am.  I could even see them use the exact same music logs as 
Boston, but broadcast separately with the Boston jocks cutting 
customized breaks for 95.3.

-Dave Tomm
"Mike Thomas"


On Jan 14, 2008, at 12:38 PM, Nickolas Noseworthy wrote:

> Listening to WUBB this morning, I noticed that at 6AM they started off 
> their "new" station by simulcasting Kiss 108 WXKS. Matty in the 
> Morning was heard, as well as Kiss 108 jingles, but mixed in was a 
> voice stating that you were listening to Kiss 95.3 WUBB. They are 
> running there own commercials for the seacoast, as well as traffic and 
> weather, but they are also doing traffic and weather from WXKS as 
> well. Does WXKS now own WUBB,  or are they becoming a sort of "half 
> simulcast?" This would push the range of WXKS a lot further.
>
> N Noseworthy
> the DXer
> Merrimack, NH