Clear Channel Yanks Rush In New Orleans
Fri Feb 29 08:39:07 EST 2008
Donna Halper wrote:
> At 01:04 AM 2/29/2008, Roger Kirk wrote:
>> Could be they just don't agree with his politics , but can't or won't
>> say so directly.
> That may indeed be the real reason, and if so, it's very
> short-sighted. Hey, *I* don't agree with everything Ed says, but so
> what? He's entertaining. So are some of the rightie talkers. Why
> not let both sides be heard?
Could it be a name recognition thing? Outside of an existing market,
who knows who Ed Schultz is? Rush and Hannity have greater name
recognition due to their other areas (TV, books, arrests, etc).
Remember, radio is not quality driven. If you own a station and you
have the opportunity to pick up a name that folks know (Rush, Hannity,
Hannity's Twit Partner, etc) vs Ed, no matter how good he is, or how
well he does some markets, you'll go for the name (unless the terms are
ridiculous). It'd be the same as if you (turning back the clock)
suddenly owned an oldies station in Boston and had the choice between
Dale Dorman and Scott Shannon. Dale's a Boston commodity. Scott
doesn't have the Boston name recognition.
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