6 million may lose digital TV reception

[Roger Kirk]

I was sort of taken aback yesterday when I heard Elliot do a Jordan's ad 
touting this concept.
He basically said that one year from today, you "could" be unable to 
receive shows
on your current television - even if you just bought it.  He went on to 
tout Jordan's Furniture's
"solutions" - which include models all the way up to a $1,900 LCD TV.

While what he says is fundamentally true i.e. you "could" be unable..., 
to me, this marks a
big change in their original advertising paradigm - "fact tags, plain 
truth, easy sell & underprices"
to using the age-old Fear, Uncertainty & Doubt to get customers in the door.

Warren must be turning the profit screws.


Kevin Vahey wrote:
> A market research group in Los Angeles has done a study of digital signals
> and has found that almost 6 million homes will lose channels even by
> converting to a digital tuner.
>
> They are claiming that 50% of the people now using rabbit ears will get less
> service than they are getting now.
>
> They are saying the FCC is wrong is saying digital signals hold up for 60-75
> miles and they claim their findings show digital signals degrade at about 35
> miles.
>
> http://www.boston.com/business/technology/articles/2008/02/11/6_million_may_lose_digital_tv_reception/
>
>
>
>