6 million may lose digital TV reception
Tue Feb 19 09:36:02 EST 2008
I was sort of taken aback yesterday when I heard Elliot do a Jordan's ad
touting this concept.
He basically said that one year from today, you "could" be unable to
on your current television - even if you just bought it. He went on to
tout Jordan's Furniture's
"solutions" - which include models all the way up to a $1,900 LCD TV.
While what he says is fundamentally true i.e. you "could" be unable...,
to me, this marks a
big change in their original advertising paradigm - "fact tags, plain
truth, easy sell & underprices"
to using the age-old Fear, Uncertainty & Doubt to get customers in the door.
Warren must be turning the profit screws.
Kevin Vahey wrote:
> A market research group in Los Angeles has done a study of digital signals
> and has found that almost 6 million homes will lose channels even by
> converting to a digital tuner.
> They are claiming that 50% of the people now using rabbit ears will get less
> service than they are getting now.
> They are saying the FCC is wrong is saying digital signals hold up for 60-75
> miles and they claim their findings show digital signals degrade at about 35
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