Where The Rubber Meets The Road
Fri Feb 15 17:28:49 EST 2008
Steve Bailey is a business columnist at the Boston Globe, and in his column for
Friday, February 15th, he gave overall rate-card figures for four prominent Boston
radio stations: (part 1, morning drive) during WEEI-AM's D&C, $1,500 per minute;
during WBZ-AM's morning drive news with Ed Walsh, $1,300 per minute; during WRKO-AM's
"Finnegan's Wake, I mean Forum"), on which Mr. Bailey is a regular contributor) $400
per minute; and during "Imus in the Morning" on WTKK-FM, $250 per minute;
(part 2, PM drive) Glenn Ordway & Co on WEEI, $1,500 per minute (the same as morning
drive); WBZ's afternoon drive newscast with assorted hosts, $625 per minute;
WRKO's Howie Carr, $600 per minute; and here's a SHOCKAH...WTKK's Jay Severin,
$350 per minute. Dan Kennedy, at his Medianation blog, notes that rate cards can
almost be described as works of fiction, but this account gives some kind of picture
on how the stations are doing during critical hours (financially, not technically).
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