CD 101.9 is gone forever
Thu Feb 7 15:10:12 EST 2008
David Tomm wrote:
> Which leads to the final reason for the switch. The meter. Arbitron
> wants to roll out the Personal People Meter in the market later this
> year to replace diaries. In the test markets of Philadelphia and
> Houston, rock stations have done extremely well with the meter.
> Philadelphia has seen two stations flip to rock based formats in less
> than a year because of this. Oldies/Classic hits stations also do
> well with PPM, which is why WCBS-FM dumped Jack and returned to an
> updated version of their oldies format not too long ago.
Is this the equivalent of "teaching to the test?"
If a format "does well on the meter" what does this imply?
* The measurement method (PPM) is biased/flawed?
* The measurement method (PPM) is more accurate than the diary, but
broadcasters won't admit it?
* Stations will program to the meter, not people?
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