Leno to 10 PM
Scott Fybush
scott@fybush.com
Mon Dec 8 21:51:38 EST 2008
So the news is breaking this evening that NBC is planning to eliminate
their 10 PM programming as we've known it, replacing it in 2010 with a
new hour-long Jay Leno show.
The Kansas City Star's Aaron Barnhart notes, in his blog entry tonight
on the topic, that this move does two things: it gives NBC a way to
extend late-night into a fourth hour, just as it's done with Today in
the mornings, and it moves NBC from the "22-hour-a-week" network
prime-time business, like CBS and ABC, into the "17-hour" business, like
Fox.
All of which leads me to wonder...
Just as NBC gives affiliates flexibility to shift the extra hours of
Today around to meet local programming needs (we get hour 3 at 10,
instead of 9, and hour 4 at 11, instead of 10, so that our local WHEC
can run Regis and Kelly at 9), could some NBC stations end up doing
local news at 10 instead of 11, thus starting Leno at 10:37 and smoothly
leading into Conan at 11:37 and Fallon at 12:37?
I can't imagine WHDH doing that - they're already in the 10 PM news
business, after all, with the WLVI show - but I could imagine WNBC
giving it a shot, putting its struggling local news up against WNYW and
WPIX instead of the tougher competition at 11 from WABC and WCBS, and
then making WABC and WCBS face off against the second half-hour of Leno
at 11?
Total speculation here, I know...but we've certainly seen the networks
do stranger stuff lately, haven't we?
s
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