CBS Radio making more cuts

[Dave Tomm]

This seems to be a trend with them right now--shedding high priced  
morning talent.  CBS/Chicago also got rid of longtime WBBM-FM duo  
Eddie & Jobo last week.  That team had been at the station for over 20  
years.  In Hartford, it's been rumored that market fixture Gary  
Craig's contract will not be renewed at WTIC-FM.  Many of these  
talents were making high six figure salaries which can't be sustained  
in the current economic enviornment.  In Steve Dahl's case, his  
ratings dropped substantially with the PPM versus the diary.

It's been said that morning drive is not as important in the PPM world  
as it was with the diary.  As more markets convert to PPM, expect more  
marginal to underperforming morning shows to bite the dust.  Shows  
that generate a lot of income, such as Matty does on Kiss, should be  
safe.  It will be interesting to see how things shake out in Boston  
once the PPM is in place.

-Dave Tomm




On Dec 5, 2008, at 11:45 AM, Kevin Vahey wrote:

> Nothing has surfaced locally yet but this morning CBS fired one of
> their highest paid announcers in the country Steve Dahl at WJMK and
> will revert AM drive back to JACK-FM.
>
> At least they let Dahl say goodbye to his listeners.
>
> Dahl was one of the first shock jocks and he refused to go national
> saying he had to be local to work.
>
> He is best known for the fiasco at Comiskey Park in 1979 known as
> Disco Demolition Night where the baseball game was cancelled because
> the outfield was on fire.