Arbitron's sampling methodologyisFARmoreimportantthanMrorMrsDePetro's misdeeds

Sid Schweiger sid@wrko.com
Mon Aug 25 08:51:18 EDT 2008


>>How big is this PPM?<<

About the size of a pocket pager (you remember those, right?).

>>Any Web Site with pictures?<<

http://www.arbitron.com/portable_people_meters/home.htm


Sid Schweiger
IT Manager, Entercom New England
WAAF/WEEI/WEEI-FM/WKAF
WMKK/WRKO/WVEI/WVEI-FM
20 Guest St / 3d Floor
Brighton MA  02135-2040






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