Arbitron's sampling methodology is FARmoreimportantthanMrorMrsDePetro's misdeeds

[Dan Billings]

----- Original Message ----- 
From: "Don A" <donald_astelle@yahoo.com>
To: "Dan Billings" <billings@suscom-maine.net>; "Garrett Wollman" 
<wollman@bimajority.org>
Cc: "BRI+" <boston-radio-interest@rolinin.bostonradio.org>
Sent: Saturday, August 23, 2008 11:10 PM
Subject: Re: Arbitron's sampling methodology is 
FARmoreimportantthanMrorMrsDePetro's misdeeds


> Part of why people in the industry take it so seriously is that the 
> numbers are relatively stable month after month.

In smaller markets, there are only two ratings periods per year and fairly 
big swings are not unusual.