Arbitron's sampling methodology is FAR more important than Mr or Mrs DePetro's misdeeds

Garrett Wollman
Fri Aug 22 14:59:34 EDT 2008

<<On Fri, 22 Aug 2008 14:22:11 -0400, Sid Schweiger <> said:

> Only true if you accept the premise that Arbitron's selections for
> measurement households occur at random.  They don't.

If it's not a probability sample, you *can't draw any conclusions at
all* from the results.  They're completely meaningless.


More information about the Boston-Radio-Interest mailing list