Arbitron's sampling methodology is FAR more important than Mr or Mrs DePetro's misdeeds
Fri Aug 22 14:59:34 EDT 2008
<<On Fri, 22 Aug 2008 14:22:11 -0400, Sid Schweiger <email@example.com> said:
> Only true if you accept the premise that Arbitron's selections for
> measurement households occur at random. They don't.
If it's not a probability sample, you *can't draw any conclusions at
all* from the results. They're completely meaningless.
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