Chanages at Atlantic Coast Radio?

[Dan Billings]

Scott Fybush reports that rumors suggest that big changes are coming to J.J. 
Jeffrey's Atlantic Coast stations.  Scott reports that following changes may 
happen:
-- The Sports Talk "Big Jab" format currently on 95.5 WJJB Topsham would 
move to the much larger signal of 96.3 WLOB-FM.
-- The talk format currently on 96.3 would move to 95.5; and
-- the rhythmic top 40 on 95.9 WRED Saco would be replaced by WEEI's sports 
network.

http://www.fybush.com/nerw.html#me

It does not make any sense to me that JJ would put WEEI on 95.9, which 
covers a good portion of the Portland market, while maintaining a competing 
sports station on 96.3 and presumely on one of JJ's two AM stations in 
Portland.  (Sports is currently on 1440 and talk on 1310.)  It would make 
more sense if JJ replaced The Sporting News Radio programming that the Big 
Jab currently runs with WEEI and supplements that with his current local 
morning show.  Together, 96.3 and 95.9, would blanket southern and central 
Maine.  With one of the AM signals to fill in bad spots in Portland, the 
triple cast would cover probably half of the state's population.

By the way, if he is going to take the talk off the big signal, he should 
also flip the programming on the two AM stations.  1440 has a better signal 
than 1310.  A 95.9/96.3 combo would not need much AM help and the weaker 
1310 signal would do just fine.  95.5 needs 1440 to be competitive in the 
Portland market.

-- Dan Billings, Bowdoinham, Maine