Ratings scandal in Providence?
Thu Aug 7 16:06:18 EDT 2008
How about 1009 hours every month or a very plausible 1009 minutes
every week? (That's a little less than 2-1/2 hours a day.) 109 doesn't
go with the 100.9 frequency; 1009 does.
Dan Strassberg (email@example.com)
----- Original Message -----
From: "Chuck Igo" <firstname.lastname@example.org>
To: "Kevin Vahey" <email@example.com>; <firstname.lastname@example.org>
Sent: Thursday, August 07, 2008 3:21 PM
Subject: Re: Ratings scandal in Providence?
> ----- Original Message -----
> From: "Kevin Vahey" <email@example.com>
> Subject: Ratings scandal in Providence?
>> WHJJ took one look at the latest book in Providence and started
>> screaming. Be curious to see how this plays out.
> the gist of the story is that John DePetro's numbers showed a huge
> spike (gain) and not at all reflective of the rest of his station's
> (WPRO) numbers in other dayparts.
> in the story, it's intimated that a number of in-tab diaries (6) may
> have come from a "media affiliated househould," which is, and long
> has been, a big no-no.
> sometimes competitors scream, sounding like sour grapes. this time
> around, the shout did not fall on deaf ears and has led to Arbitron
> announcing it would have to re-issue the Spring book.
> de-listing is not a good thing, if the allegations ring true. that,
> however, should not stop a really good sales staff from selling
> their product. doesn't make it easy - but it can still be done.
> --Chuck Igo
> (hoping you listened to WYNZ-FM 100.9 in Portland, Maine for 109
> hours every week...
> okay - 109 minutes every week?
> 109 seconds?
> aw, c'mon. that's longer than "Hippy Hippy Shake by the Swinging
> Blue Jeans....)
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