Ratings scandal in Providence?

Dan.Strassberg dan.strassberg@att.net
Thu Aug 7 16:06:18 EDT 2008

How about 1009 hours every month or a very plausible 1009 minutes
every week? (That's a little less than 2-1/2 hours a day.) 109 doesn't
go with the 100.9 frequency; 1009 does.

Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message ----- 
From: "Chuck Igo" <chuckigo@maine.rr.com>
To: "Kevin Vahey" <kvahey@comcast.net>; <bri@bostonradio.org>
Sent: Thursday, August 07, 2008 3:21 PM
Subject: Re: Ratings scandal in Providence?

> ----- Original Message ----- 
> From: "Kevin Vahey" <kvahey@comcast.net>
> Subject: Ratings scandal in Providence?
>> WHJJ took one look at the latest book in Providence and started
>> screaming. Be curious to see how this plays out.
>> http://bostonherald.com/business/media/view.bg?articleid=1111584
> the gist of the story is that John DePetro's numbers showed a huge
> spike (gain) and not at all reflective of the rest of his station's
> (WPRO) numbers in other dayparts.
> in the story, it's intimated that a number of in-tab diaries (6) may
> have come from a "media affiliated househould," which is, and long
> has been, a big no-no.
> sometimes competitors scream, sounding like sour grapes.  this time
> around, the shout did not fall on deaf ears and has led to Arbitron
> announcing it would have to re-issue the Spring book.
> de-listing is not a good thing, if the allegations ring true.  that,
> however, should not stop a really good sales staff from selling
> their product.  doesn't make it easy - but it can still be done.
> --Chuck Igo
> (hoping you listened to WYNZ-FM 100.9 in Portland, Maine for 109
> hours every week...
>  okay - 109 minutes every week?
>    109 seconds?
> aw, c'mon.  that's longer than "Hippy Hippy Shake by the Swinging
> Blue Jeans....)

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