Ratings scandal in Providence?
Thu Aug 7 15:21:17 EDT 2008
----- Original Message -----
From: "Kevin Vahey" <firstname.lastname@example.org>
Subject: Ratings scandal in Providence?
> WHJJ took one look at the latest book in Providence and started
> screaming. Be curious to see how this plays out.
the gist of the story is that John DePetro's numbers showed a huge spike
(gain) and not at all reflective of the rest of his station's (WPRO) numbers
in other dayparts.
in the story, it's intimated that a number of in-tab diaries (6) may have
come from a "media affiliated househould," which is, and long has been, a
sometimes competitors scream, sounding like sour grapes. this time around,
the shout did not fall on deaf ears and has led to Arbitron announcing it
would have to re-issue the Spring book.
de-listing is not a good thing, if the allegations ring true. that,
however, should not stop a really good sales staff from selling their
product. doesn't make it easy - but it can still be done.
(hoping you listened to WYNZ-FM 100.9 in Portland, Maine for 109 hours every
okay - 109 minutes every week?
aw, c'mon. that's longer than "Hippy Hippy Shake by the Swinging Blue
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