Ratings scandal in Providence?

Chuck Igo chuckigo@maine.rr.com
Thu Aug 7 15:21:17 EDT 2008

----- Original Message ----- 
From: "Kevin Vahey" <kvahey@comcast.net>
Subject: Ratings scandal in Providence?

> WHJJ took one look at the latest book in Providence and started
> screaming. Be curious to see how this plays out.
> http://bostonherald.com/business/media/view.bg?articleid=1111584

the gist of the story is that John DePetro's numbers showed a huge spike 
(gain) and not at all reflective of the rest of his station's (WPRO) numbers 
in other dayparts.

in the story, it's intimated that a number of in-tab diaries (6) may have 
come from a "media affiliated househould," which is, and long has been, a 
big no-no.

sometimes competitors scream, sounding like sour grapes.  this time around, 
the shout did not fall on deaf ears and has led to Arbitron announcing it 
would have to re-issue the Spring book.

de-listing is not a good thing, if the allegations ring true.  that, 
however, should not stop a really good sales staff from selling their 
product.  doesn't make it easy - but it can still be done.

--Chuck Igo
(hoping you listened to WYNZ-FM 100.9 in Portland, Maine for 109 hours every 
  okay - 109 minutes every week?
    109 seconds?
 aw, c'mon.  that's longer than "Hippy Hippy Shake by the Swinging Blue 

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