WCCM-AM 1110 To Add Local Morning Show

[Laurence Glavin]

>----- Original Message -----
>From: "Sean Smyth" 
>To: "Donald A." 
>Subject: Re: WCCM-AM 1110 To Add Local Morning Show
>Date: Wed, 12 Sep 2007 18:31:27 -0700 (PDT)

>Why not? People haven't climbed into their cars yet at 6 a.m., so they
>can still get the audience while they're home and listening over the net.

Have you been on the road at 6:00 am these days?  Many commuters either try to
beat the traffic or they start earlier than the old 9-to-5 model.  That's why
AM radio can be behind the 8-ball: you have fulltimers with nighttime patterns
until sunrise (which will be an even  greater problem with a later Standard Time
start) and then daytimers with puny pre-sunrise authorizations or none at all.




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