Is this an option for CBS in Boston

Larry Weil
Fri Oct 26 22:02:10 EDT 2007

At 05:37 PM 10/26/2007, David Tomm wrote:

>Chicago has a much larger Hispanic population than Boston, almost 
>18% of the metro in market three.   Boston has maybe half that 
>percentage in a smaller market.  Looking at the CBS/Boston stations, 
>who would you sacrifice?  WBCN, WZLX, WBMX or WODS?  None of them 
>are really struggling.  WBCN & WZLX will benefit once Arbitron flips 
>Boston to the PPM next year.  WBMX bills extremely well despite it's 
>mediocre 12+ numbers.  That leaves WODS, which has done OK for 
>itself despite revenues lagging behind their ratings and a growing 
>55+ demographic.

I wouldn't be surprised if a Latino format showed up on an HD 
subchannel, now that it's legal for them to have commercials..

Larry Weil
Temporarily in Lake Wobegone , SC
Wobegone is a state of mind! 

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