Is this an option for CBS in Boston
Fri Oct 26 22:02:10 EDT 2007
At 05:37 PM 10/26/2007, David Tomm wrote:
>Chicago has a much larger Hispanic population than Boston, almost
>18% of the metro in market three. Boston has maybe half that
>percentage in a smaller market. Looking at the CBS/Boston stations,
>who would you sacrifice? WBCN, WZLX, WBMX or WODS? None of them
>are really struggling. WBCN & WZLX will benefit once Arbitron flips
>Boston to the PPM next year. WBMX bills extremely well despite it's
>mediocre 12+ numbers. That leaves WODS, which has done OK for
>itself despite revenues lagging behind their ratings and a growing
I wouldn't be surprised if a Latino format showed up on an HD
subchannel, now that it's legal for them to have commercials..
Temporarily in Lake Wobegone , SC
Wobegone is a state of mind!
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