Is this an option for CBS in Boston
Fri Oct 26 17:37:42 EDT 2007
Dahl moving to Jack is being done by necessity. He has a huge contract
with CBS. Right now WOJO in that market is Spanish and is the third
ranked station overall in the 12+ ratings. There is an opportunity in
Chicago for another Spanish station. WCKG will fill that hole, and CBS
has no other signal in that market that could take Dahl's show.
Chicago has a much larger Hispanic population than Boston, almost 18%
of the metro in market three. Boston has maybe half that percentage
in a smaller market. Looking at the CBS/Boston stations, who would you
sacrifice? WBCN, WZLX, WBMX or WODS? None of them are really
struggling. WBCN & WZLX will benefit once Arbitron flips Boston to the
PPM next year. WBMX bills extremely well despite it's mediocre 12+
numbers. That leaves WODS, which has done OK for itself despite
revenues lagging behind their ratings and a growing 55+ demographic.
They would be the likely candidate for a flip, but I doubt that a
Tropical format would pull in enough ratings or revenue to surpass what
Oldies 103.3 is doing right now. So the long answer is no, it won't
happen here. In a few more years there might be enough Hispanics in
this market to support an FM Spanish station, but not right now.
On Oct 26, 2007, at 1:17 PM, Kevin Vahey wrote:
> CBS is blowing up WCKG in Chicago and today it has come out that long
> time Chicago announcer Steve Dahl will move to JACK-FM
> It appears WCKG will go Spanish.
> Question I pose to the list is...could or should CBS do the same thing
> in Boston?
> Could the Boston market support a full time Spanish station?
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