Is this an option for CBS in Boston

David Tomm
Fri Oct 26 17:37:42 EDT 2007

Dahl moving to Jack is being done by necessity.  He has a huge contract 
with CBS.  Right now WOJO in that market is Spanish and is the third 
ranked station overall in the 12+ ratings.  There is an opportunity in 
Chicago for another Spanish station.  WCKG will fill that hole, and CBS 
has no other signal in that market that could take Dahl's show.

Chicago has a much larger Hispanic population than Boston, almost 18% 
of the metro in market three.   Boston has maybe half that percentage 
in a smaller market.  Looking at the CBS/Boston stations, who would you 
sacrifice?  WBCN, WZLX, WBMX or WODS?  None of them are really 
struggling.  WBCN & WZLX will benefit once Arbitron flips Boston to the 
PPM next year.  WBMX bills extremely well despite it's mediocre 12+ 
numbers.  That leaves WODS, which has done OK for itself despite 
revenues lagging behind their ratings and a growing 55+ demographic.  
They would be the likely candidate for a flip, but I doubt that a 
Tropical format would pull in enough ratings or revenue to surpass what 
Oldies 103.3 is doing right now.  So the long answer is no, it won't 
happen here.  In a few more years there might be enough Hispanics in 
this market to support an FM Spanish station, but not right now.

-Dave Tomm
"Mike Thomas"

On Oct 26, 2007, at 1:17 PM, Kevin Vahey wrote:

> CBS is blowing up WCKG in Chicago and today it has come out that long
> time Chicago announcer Steve Dahl will move to JACK-FM
> It appears WCKG will go Spanish.
> Question I pose to the list is...could or should CBS do the same thing
> in Boston?
> Could the Boston market support a full time Spanish station?

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