WTKK Can't Be Happy About Latest Rating
Tue Oct 16 17:30:14 EDT 2007
On this momentous day in the Howie Carr v. Entercomm struggle, the Arbitron quarterly
ratings were just released. The only numbers generally available of course are the
12-and-overs, and to please the gatekeepers, I won't specify them here...but 96.9 FM
tawk dropped slightly over one-half of a percentage point and the number to the left
of the decimal point dropped by one integer. The internals are certainly known by
WTKK's management and they can see exactly where the declines occurred, but are they in
a position right now to take definitive, long-term steps to right their listing ship
while waiting for the Howie Carr affair to work through the courts? By then, WTKK might
be below WBOS, the perennial bedrock outlet on Morrissey Blvd.
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