WODS & WROR Flip To All Christmas

[David Tomm]

It's no worse than what radio stations in heavily touristy areas do to 
survive.  Ask any broadcaster on the Cape or the East End of Long 
Island.   They make their money from Memorial Day to Labor Day.  After 
that, it's bare bones the rest of the year.  Hopefully during the busy 
season you bring in enough bucks to pay the bills throughout the year, 
plus make a profit.  I have a lot of respect for those who do radio in 
areas like that.  There's little room for failure.

WODS does OK the rest of the year, but the six week sojourn into Santa 
land every year makes them profitable.  This isn't even as bad as WRKO, 
which would be a zeppelin going down in flames if it wasn't for the Red 
Sox games.    WODS isn't at that point, although the demos are similar, 
and if the end of the year caroling keeps that station from flipping to 
automated classic hits or something completely different, then so be 
it.

Dave Tomm
"Mike Thomas"

On Nov 13, 2007, at 1:56 PM, Bill O'Neill wrote:

> Don A wrote:
>> Surely they are savvy enough to know that this is a one-month 
>> phenomenon, aren't they?
>>
>> ...and that 6 months later WODS will be back into it's typical 
>> ratings slump?
>
> Sounds like it's 'make hay when the sun shines'.
> Bill O'Neill