Lots of avails on the WRKO Boston Red Sox Radio Network?

[Scott Fybush]

I was listening to the Sox game on WTIC for the first half of my long 
drive home tonight, and in addition to the jarring sound of no Joe 
Castiglione (he's taking an extra few days off post-All Star break, 
apparently, and Glenn Geffner can't find where he stashed the stapler in 
the broadcast booth), I noticed a LOT of the WRKO "advertise on the Red 
Sox Radio Network" house ads...sounded like at least one of them every 
inning for much of the game.

Assuming that's really unsold inventory I was hearing, that can't bode 
well for paying off that $15 million a year (or so) that Entercom is 
spending on the rights for the next decade, can it?

One marginally bright spot: whoever was on the board at WTIC tonight was 
a bit faster on the draw than usual, or perhaps Geffner and whatsisname 
are just a little slower than Castiglione with the network ID into each 
break - the "ON WTIC HARTFORD" that 'TIC drops in over the "on the WRKO 
Red Sox Radio Network" was actually timed right for most of the night. 
When Joe C's not on vacation, he usually gets the first word or two (or 
more) of the network ID in before 'TIC steps on it.

(And I won't even get into the WTIC legal that fires right over the 
play-by-play just after the top of the hour, a few seconds after the 
WTIC "V-for-victory" tone fires, also over the play-by-play...)

s