WCBS-FM back to oldies Thursday at 1:01 PM

[Scott Fybush]

Kevin Vahey wrote:

> This may go down as the most boneheaded move in radio history. CBS
> blows up 2 profitable stations in NYC and Chicago and JACK flops in
> both markets. How many millions did this cost CBS?
> 
> I never understood why ABC now Citadel didn't flip WPLJ to Scott
> Shannons "True Oldies" format like they did in Chicago.

Simple: while WPLJ's 12+ ratings look anemic, it's a revenue monster, 
taking in more in a bad month than CBS-FM ever did in a good one.

WZZN in Chicago, by contrast, barely nudged the revenue meter.

s