Turner Broadcasting:"Stunt Gone Wrong"

Mark Watson markwats@comcast.net
Wed Jan 31 17:18:01 EST 2007

   At least 10 suspicious "devices" found throughout the day in Boston, 
Cambridge & Somerville, leading to closings of parts of I-93, subway lines, 
roads & bridges, part of the Charles River and a massive response by local, 
state and federal law enforcement agencies. Not a terrorist act, but a 
marketing stunt for Turner Broadcasting's Cartoon Network to promote a new 
program. Turner Broadcasting has issued an apology for the stunt gone wrong. 
>From a broadcasting standpoint: Channel 5 pre-empted network & Oprah and 
Channel 7 blew off Family Feud (and all spots) since around 3, Channel 4 
jumped in just before Mayor Menino's press conference at 4:15. WBZ radio had 
extensive coverage in between the rest of their news clock elements.

    Is this a bad judgement call on the part of someone in the marketing 
department at Turner/Cartoon Network? Can the FCC issue any penalties to 
Turner in the wake of a broadcast organization (albeit one received via 
cable or dish, not an over the air net) causing such a commotion? Will heads 
be rolling at Turner's world headquarters? Definitely not a good day in 
Atlanta (if that's where they're still based).

   Does Ted Turner still own any part of Turner Broadcasting? I thought he 
sold part, if not all to Time Warner.

Mark Watson 

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