Fluff show on Yankee Network (1930s)

[Donna Halper]

At 11:49 AM 1/31/2007, Bob Nelson wrote:
>Somehow the subject of Marshmallow Fluff (born in Lynn, MA) came up 
>on Free Republic
>and a link was provided to the Durkee-Mower site. On the history 
>page came this
>tidbit: Way back in 1930, they "became a pioneer in radio advertising" with a
>weekly 15-minute show on Sunday nights, just before Jack Benny. The 
>"Flufferettes"
>show featured some performers who later went on to national fame, and it
>aired on the 21 station Yankee Network here in New England:

I was a guest on NPR a few weeks ago discussing that very 
subject.  Joe Rines, a Boston legend in bandleading, was the guy 
whose band did the music for the show, and when you did the music for 
a sponsor in those days, you had to take the sponsor's name, so Joe's 
orchestra became known as the Flufferettes.  The show aired on Sunday 
nights beginning in January 1930.  Glad to see the Freepers talking 
about something sweet for a change!!!