iBiquity HD Incentives

[Sid Schweiger]

>>Of course, the attraction is also no commercials or
obnoxious patter, though that will change if/when the
mode becomes more popular, with more people owning the
receivers, and when the stations are allowed to try to
make money from these channels.<<

Experimental modes of broadcast must be, per FCC rules, non-commercial.
 Therefore, until HD Radio is a fully approved system, there will be no
commercials on the secondary channels.  It has nothing to do with
receiver penetration or ratings.



Sid Schweiger
IT Manager, Entercom New England
WAAF - WEEI AM/FM - WKAF - WMKK - WRKO - WVEI AM/FM
20 Guest St / 3d Floor
Boston MA  02135-2040
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid@wrko.com