WBZ-TV 4 rebranding

Bob Nelson raccoonradio@mail.com
Tue Feb 6 10:48:04 EST 2007

>>Its interesting that in the 60's and 70's, WBZ did such a fantastic 
job of branding itself that it still sticks with me 40 years later. 
  Its unfortunate that some 20 something MBA felt the need to 
rebrand it into yet another generic channel.

Good thing they didn't do it on the radio side too: "You're
listening to the Steve Leveille show on CBS-1030"

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