It's not WEEI vs. WCRB - it's WEEI *and* WCRB

[A. Joseph Ross]

On 21 Aug 2007 at 16:29, David Tomm wrote:

> Entercom just bought 97.7 from Radio One not that long ago.   Why
> would they want to donate it now?  97.7 will stay as is until the
> market switches over to the Arbitron PPM.  So far rock stations have
> faired well in PPM markets, so Entercom will want to see if the WAAF
> simulcast gets a ratings boost with the new methodology.

What's the Arbitron PPM?

-- 
A. Joseph Ross, J.D.                           617.367.0468
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