WROR/WBMX

[Matthew Osborne]

On Wed, 08 Aug 2007 23:15:55 -0500 "A. Joseph Ross"
<joe@attorneyross.com> wrote, in reponse to the
following comment from Eli Polonsky:
 
>  > #2): The original WMEX was always an AM station,
> > WROR was FM. For those who remember Boston radio,
> an FM revived as
> > WROR seemed more "authentic" than reviving an
> AM-only call on an FM
> > station. 
> 
> I'm not impressed with this reason.  Plenty of call
> letters have 
> migrated from AM to FM, including WCRB and WBOS.  An
> even better 
> example is, several years ago, when WPTR in Albany
> became WDCD, an FM 
> station in the area picked up the WPTR call letters.

    A more recent, and successful example of this
would be FM 98.9 in Rochester NY.  They changed their
call letters to WBBF (the heritage AM CHR station in
town during the 60s, 70s, and very early 80s) and
completely reimaged the station as '99 BBF' (the AM
station was originally known as '95 BBF').  Although
WBBF was technically still used on its original AM 950
frequency right up until the calls went to FM, the AM
station had been a ratings non-factor in the market
for many years at that point.  
    During 98.9's WBBF oldies period, that frequency
saw some of the best ratings in its history up to that
point (not sure if its current incarnation as 'the
Buzz' has since surpassed those numbers or not). 
Unfortunately it all ended when Entercom moved the
format to the then-rimshot class A 93.3 signal,
effectively destroying its ratings and leading to its
eventual demise.

                             Matt Osborne
                             Schenectady, NY


       
____________________________________________________________________________________
Take the Internet to Go: Yahoo!Go puts the Internet in your pocket: mail, news, photos & more. 
http://mobile.yahoo.com/go?refer=1GNXIC