WROR/WBMX

[Paul Connors]

The formats ranged from Oldies to CHR to Adult Contemporary.  I'd call
those changes a bit more than "clock tweaking".


> [Original Message]
> From: Bill O'Neill <me@billoneill.us>
> To: <paulconnors@earthlink.net>
> Cc: Garrett Wollman <wollman@bimajority.org>; Dan Strassberg
<dan.strassberg@att.net>; Boston Radio Group
<boston-radio-interest@rolinin.BostonRadio.org>
> Date: 8/6/2007 4:54:58 PM
> Subject: Re: WROR/WBMX
>
> Paul Connors wrote:
> > It also marked a
> > chance for a fresh start for a station where the call letters (the
"brand
> > name") had been used for multiple formats over the years and no longer
> > described a familiar "product" to the listener.
> >   
>
> And let me guess, they delivered this message to  the staff with a 
> straight face?  WROR calls kicked butt all over town. The _only_ people 
> who knew of any "format" changes to WROR over the years were the dweebs 
> who were tweaking the format clock and recurrent (etc.) rack.  Yes, 
> indeed, there are programmers who add or delete a couple of toe-tappers 
> to the "B" rotation, drive home all giddy and agog, and then stay up all 
> night under the covers with a flashlight, pillow speaker, Marvel Comic 
> book while wearing Superman pajamas.  And that's how call letters get 
> changed.  And come on, folks, am I the only dweeb, er, guy who 
> immediately though of a kid's bike the first time the 'BMX calls hit the 
> air?  We're talking banana seat, sissy bar, playing cards in the spokes 
> and that is supposed to skew older?  (cough)   I feel better now.
>
> Bill O'Neill