Red Sox on WEEI

[David Tomm]

Entercom wanted to prop up the sagging ratings of WRKO and generate 
some new cume to The Talk Station.  Both WRKO and WEEI are now tied in 
the ratings 12+, even though WRKO is much lower than WEEI in the 25-54 
demos that agencies prefer.   WRKO does not want to pre-empt Rush, or 
they may not be able to contractually, so I can understand the weekday 
games moving to WEEI.  The Wednesday night thing was not well thought 
out.  WEEI is marketing it as "Red Sox Wednesday" complete with 
interviews with players and management throughout the day (similar to 
Patriots Monday) followed by the game that night.  I suppose it makes 
sense from a sales standpoint, but it's confusing for the average 
listener.   Of course, if you listen to any of the other WEEI stations, 
they air all of the games.

In Worcester you can get every game on both WVEI (1440) and WCRN (830). 
  Obviously WEEI does not promote the WCRN
broadcasts, but it's the superior signal in Worcester county, 
especially at night.  I guess that can be confusing too.  WCRN got a 
small bump up in the Worcester book this spring,  largely due to the 
Sox.  Interestingly, if you add up the three WEEI stations ratings in 
Worcester (they all appear--1440, 850 and 103.7) WEEI would be fourth 
or fifth overall 12+.  If Entercom could figure out a way to get that 
830 signal and put WVEI on it, they could be a top three station in 
Worcester, at least during Red Sox season.

-Dave Tomm
"Mike Thomas"

On Aug 2, 2007, at 11:10 AM, Don A wrote:

>> All Wednesday night games and weekday afternoon games
>> are on WEEI...
>
> Well, no...THAT makes sense....
>
> Not to me...but it makes sense.  ;-)
>
> I have g\heard from enough people who have trouble figuring out which 
> station it's on all the time these days.
>
> I guess with cross ownership, it doesn't matter who the arbitron 
> credit goes to?
>