Imus canned by MSNBC

David Tomm
Fri Apr 13 14:35:47 EDT 2007

Oh, that makes sense.  Replace Imus with a type of show that did the 
EXACT SAME THING!  Since Dennis and Callahan's show is local and so was 
the reference, they were able to ride out the storm.  If you remember, 
plenty of clients pulled their spots off of WEEI after that incident.  
Entercom suspended D&C, waited for the heat to blow over, and put them 
back on.  Eventually all the sponsors returned.  My guess is that if 
Imus waits it out and makes some public acts of contrition, I could see 
WFAN or another New York station bringing him back.  He won't have the 
national presence he once had, but it seems to me that New York 
listeners understand this is just "Imus being Imus" and will welcome 
him back, just like Boston listeners forgave D&C.  The WFAN radiothon's 
performance over the last couple of days demonstrates there is still a 
sizable audience in New York for the I-man, and sponsors will figure 
this out once the hoopla has died down.

On Apr 13, 2007, at 2:15 PM, Don A wrote:

>> Imus has been doing mornings on 660 since the 1971  He has a very 
>> loyal, established, upscale audience which was responsible for 
>> generating an estimated 22 million dollars per year for WFAN.  That's 
>> just morning drive.  That will be difficult to replace.
> Difficult, but not impossible.
> His ratings in NYC have not been that great.
> They just have to replace him with something 'bigger'.
> This may be a good opportunity for them to rethink, refocus and 
> relaunch a morning show.
> All they need is a "metco gorilla" to get enough press.

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