Arbitron to list non-comm stations
Mon Sep 25 22:44:55 EDT 2006
All Access and Inside Radio both have stories about Arbitron's
intentions to list NPR affiliates and other non-commercial stations in
their ratings information released to the media, starting with this
fall's book. The data has been available to subscribers for a long
time, but now the rest of us can see how these stations do overall.
It's been said that WBUR has 12+ ratings similar to WMJX here in
Boston. While it won't change how airtime is bought or sold, it will
be interesting to track how WBUR does against it's talk-based
competition such as WBZ, WTKK, WRKO and WKOX/WXKS book to book.
Arbitron also shelved a plan to track satellite and internet radio
listening as part of the local book at least for now. Eventually we
may see XM and Sirius channels (Howard Stern, Opie and Anthony, etc)
along with popular internet streams place along side local terrestrial
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