Christmas on 103.3, 93.3

[David Tomm]

I agree that going all Christmas this early is a bit overkill, but keep 
in mind that Black Friday is only nine days away.   I remember playing 
the Christmas stuff pretty hard the day after Thanksgiving and through 
that weekend when I was still on the air doing Full Service AC back in 
the day.  WODS is getting a few days jump on WMJX, which did the whole 
holiday thing last year as well.

It could be worse.   Two stations in Detroit flipped two WEEKS ago!  
However, in some markets only one station is expected to flip so there 
is no rush to jump the gun early.  In Philadelphia, WBEB and WSNI both 
flipped early last year.  WSNI dumped their soft AC format for Spanish 
a couple of months ago, so more than likely WBEB will have the 
Christmas franchise to themselves this season, and can flip at their 
leisure.  I suppose oldies WOGL could try it for the first time, but if 
they were to do so, they probably would have done it by now.

There are different reasons for 93.3 flipping now.  That station just 
dismissed their longtime morning show yesterday.   They would have 
flipped to all Christmas eventually anyway, so starting today pulls the 
attention away from their morning issue, and gives WSNE five to six 
weeks to come up with a replacement.

Dave Tomm
"Mike Thomas"


On Nov 15, 2006, at 1:04 PM, Bob Nelson wrote:

> Nov 15 isn't too early for all Christmas--excuse me, all Holiday--on
> 93.3 and 103.3
> ("holiday favorites"--I'm waiting to hear the Chanukah and Kwanzaa
> tunes). Next year
> why don't you guys go for the switch on October 15th...? Better yet do 
> Christmas
> year round. yeah.
>