Spring Arbs Shockers
Fri May 26 07:35:21 EDT 2006
, R Trovato wrote:
>It shows that these stations did NOT subscribe to Arbitron:
>All have some showing in the book, but none subscribe.
>Mostly due to the fact that the most (if not all) of their advertising
>income comes from local clients who do not care about the ratings. (And the
>fact that their showing is so miniscule, it wouldn't be of any use to them
>in selling spots.)
My guess is that these stations DO subscribe to Arbitron...just not the
Boston book. WOKQ, WZID & WXLO are all strong players in their home markets.
More information about the Boston-Radio-Interest