Spring Arbs Shockers

[SteveOrdinetz]

, R Trovato wrote:

>It shows that these stations did NOT subscribe to Arbitron:
>
>
>WOKQ
>WXLO
>WZID
>WCTK
>
>All have some showing in the book, but none subscribe.
>
>Mostly due to the fact that the most (if not all) of their advertising
>income comes from local clients who do not care about the ratings.  (And the
>fact that their showing is so miniscule, it wouldn't be of any use to them
>in selling spots.)

My guess is that these stations DO subscribe to Arbitron...just not the 
Boston book.  WOKQ, WZID & WXLO are all strong players in their home markets.