Herald article on lack of women in talk radio

[Bob Nelson]

http://business.bostonherald.com/businessNews/view.bg?articleid=129766

"Talk radio may be the final holdout, the last media arena to become
populated by women. If you exclude a few syndicated female voices
originating in other cities, WTKK-FM (96.9) talker (and Herald
columnist) Margery Eagan is it for major Boston stations. Some say
it's time for that to change.

Julie Kahn, market manager for Boston's Entercom-owned stations
including WRKO and WEEI-AM (850), says she was taught somewhere along
the line that listeners, including women, want to hear male voices.
But Kahn says that's an antiquated idea.
Entercom is conducting focus groups and other research on WRKO. While
it's early in the process, Kahn says the station ''might find an
appetite" for a female voice. ''We absolutely would be open to that
kind of thing."