WMGX Portland to Flip Formats

[chuckigo@maine.rr.com]

so, my boss said it was okay to share the following.  read.  digest.  
discuss.

and yes, rather odd it's written in the past tense.  for those within 
range, you'll be able to hear the change at 1400, local.

- -Chuck Igo

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New FM Radio Station Signs On  in  Portland, Maine

Portland, Maine-	There’s a New Coast in Maine!  It’s the all-
new Coast 93.1 FM radio…#1 for the 80’s, 90’s and Now!  On Thursday 
March 9, 2006 at 2:00PM, after thirty years of broadcasting, WMGX 
Radio signed off the air and the new Coast 93.1 was launched.  

Coast 93.1 is a fresh radio station, with an exciting, upbeat sound 
that will energize Portland listeners.  The music mix will feature 
80’s icons such as, Madonna, Prince Duran Duran, and from the 90’s 
Smashmouth, Sugar Ray, Sheryl Crow plus hot, new artists like Kelly 
Clarkson, Green Day and Fall Out Boy. 

In order to highlight the music, Maine’s Coast 93.1 will debut without 
radio personalities.  President and General Manager Cary Pahigian 
explained, “The Coast 93.1 music mix is very unique.   We think 
showcasing the music as much as possible in the next few weeks is very 
important. We are also excited to announce that the popular morning 
show, featuring Tim, Jaime and Eva, will return.  This has been a very 
successful morning show for 10 years running and their personalities 
are a great fit for Coast 93.1.”

Mr. Pahigian continued, “Coast 93.1 will be targeting listeners who 
love music from the 80’s, the 90’s and today.  We undertook an 
extensive research study and found there to be a significant void for 
this type of music in Portland. Coast 93.1 will be an entertaining 
station that is fresh, high energy and promises wall to wall music.”

Portland Radio Group, the largest radio operator in Maine, is Coast 
93.1, Newsradio 560 WGAN, Today’s Country 101.9 WPOR, Oldies 100.9 
WYNZ, Imus in the Morning 970 WZAN, and Music of Your Life 1400/1490 
The Bay.