Gues We Were All Wrong

[rogerkirk]

According to Mercury radio Research's sister company 'hear2.0' 74% of all terrestrial radio listeners are satisfied with what they hear.  Thus destroying the myth we've been perpetuating that listeners are turning away fromradio in droves.

This level of satisfaction is fairly consistent across all formats, age groups and genders.  Teens, even.  The only format below 70% was Classical at 68%.