Station Heritage In Advertising

Roger Kolakowski
Fri Jul 28 07:15:13 EDT 2006

Might have been Sullivan tire...'BZ is running several "marketing" spots and
I believe Sullivan was the first one I heard.

Someone has their sales department going, I've heard a couple of new clients
in the form of Credit Unions in the last couple of days...

----- Original Message ----- 
From: "rogerkirk" <>
To: "BRI" <>
Sent: Thursday, July 27, 2006 10:19 PM
Subject: Station Heritage In Advertising

> WBZ ran an ad today (don't remember the product/service) that had the
sponsor telling the listeners why they chose WBZ: WBZ was the first
commercial radio station in Massachusetts - signing on in 1921. (IIRC)

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