The CW

[Donna Halper]

At 12:09 PM 1/25/2006 -0500, Todd Glickman wrote:
>Les Moonves was quoted as saying that "CW" does indeed stand for 
>CBS-Warner Bros.  He added that, "We decided it shouldn't be 'WC' for 
>obvious reasons."

Yeah but when I think CW, I think Country and Western.  And when I ran the 
name by my journalism students today (and they are in the target demo), 
they had no clue what it meant.  Those who hadn't heard about it thought it 
referred to "W"-- as in President Bush (see W), whereas those who had read 
about it thought it was the initials of something, but weren't sure what-- 
they didn't associate CBS with either the WB or UPN.