The CW

[Garrett Wollman]

<<On Wed, 25 Jan 2006 12:14:39 -0500, "rogerkirk" <rogerkirk@mail.ttlc.net> said:

> Given the speed with which companies acquire and divest each other, 
> naming the network after the combined companies is neither memorable
> nor useful.

Well, it "worked" for The WB (Warner Brothers) and UPN (United &
Paramount) for a decade.  Never mind the fact that Paramount is once
again not co-owned with the network that bears its name, and United if
it still exists at all is a wholly-owned subsidiary of Fox Television
Stations, Inc.

Given Tribune's involvement, they could have called it "The CWT", but
that might not be good for the market image....

-GAWollman